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About Me

An inbound marketing partner you can rely on.

Magdalena SeifertMy name is Magdalena Seifert. Yes, you guessed it. I’m German. And if you mispronounce the name, don’t worry – I’m used to it! Most people call me Lena, and you’re more than welcome to do so too. I’m fully bi-lingual, and just as fluent chatting – and writing – in English as I am in my mother-tongue.

It all started when…

I first got a glimpse behind the scenes of the hotel- and hospitality industry back in 1999 when I founded one of Ireland’s first corporate team building and experiential learning companies: Changing Pace Ltd. Also offering corporate incentives, meeting energisers, entertainment and company events, the business soon became one of Ireland’s leading mobile event companies. We provided services to corporates and organisations throughout Ireland, with venues ranging from iconic 5-star hotels and country pubs to modern city centre hotels and the grounds of historic stately homes.

Doing what I love

Having discovered my love for marketing in general and internet marketing in particular, I received an offer and subsequently sold the corporate events business to Kippure Estate in Co. Wicklow, Ireland. I was familiar with Kippure as one of the regular venues I was using to host events and training workshops. Kippure was still a start-up business then, a purely self-catering establishment with 10 houses on a sizable chunk of land in the Wicklow hills, but the business was ready to expand.

MarketingPeach was born!

In 2005, I became an independent marketer. At the time there was little information to be found on internet marketing. I took various courses on the subject and my favourite book was “Internet Marketing for Dummies”. I immediately dove into all the available courses and books and learned everything I possibly could about online marketing. I took notes, then started testing, and haven’t stopped since.

I developed my first website together with a County Wicklow based web designer. (I’m still successfully working with her to this day!) I fell in love with Internet marketing in the process of building that site.

My first client was Kippure Estate, who hired me to take on the dual role of hands-on marketer and product development consultant. In fact, many of their current popular offerings, such as corporate team building, hens & stags, school tours, etc., were either my brainchild or a product that I brought into their business with me.

Although I may not have had any formal qualifications when I first started Marketing Peach, I’ve made up for lost time, combining formal education, workshops and courses with learning the most in-demand business, tech and creative skills from industry experts through self-directed study. I’m an autodidact and proud to be so. To this day, I still spend hours every week updating and improving my knowledge and skills to stay a step ahead in today’s fast-paced digital world.

Since that time, MarketingPeach has grown, both in terms of my client base and service offerings, and expanded into a full inbound marketing agency and consultancy offering a wide range of services and solutions. Learn more about some of my clients by checking out the Recent Work page on this site.

Want to know more about me?

  • Born near Munich, Germany, I initially studied and worked in Munich itself. Later, I moved to Ireland where I lived and worked for a long number of years. After so much time spent there, I’m perfectly positioned to work with Irish businesses. I have an in-depth understanding of the land and its culture, as well as local business practices and customs.
  • After returning to Germany some years ago, I still travel to Ireland at least once a month. I don’t think you could keep me away if you tried! It’s my second home. Since I have an English partner, I travel regularly to the UK too, which means that I am equally familiar with the British way of life.
  • I have a background and hold qualifications in sales and international trade. Prior to founding and running MarketingPeach, and before that Changing Pace, I was employed by several German, Irish and American companies in industries as diverse as sales and export, telemarketing, printing paper brokerage, computer software and banking.
  • Of course, running an outdoor experiential learning company (Changing Pace) was the perfect opportunity to implement some of my outdoor leadership qualifications, including a Certificate in Adventure Education and the Irish Mountain Leader Award.
  • As much as I love the outdoors, during that time I took the opportunity to train further, branching out into a complementary field. As a result, I now also hold professional qualifications in Clinical Hypnotherapy, Counselling and NLP.
  • As you might have guessed, I’m also an intrepid explorer. My love of travel has led me to exploring virtually every nook and cranny of Ireland, not to mention the UK. I also love visiting the rest of Europe, with its exciting diversity in landscape and its ancient history.

Other Ventures

When not working on client projects, I’m looking after my online travel portal and travel blog, TouchingNature.co.uk. Touching Nature is the go-to website for all hikers, walkers and casual strollers, covering Austria, Germany, Switzerland and Northern Italy. It’s been described as the #1 Online Resource for travellers seeking to explore these areas on foot.

I also support my photographer partner in a joint project: Raumpix.de. Under this brand name, we are offering professional hotel photography and gastronomy photography to the trade in Germany, the UK, Ireland and the rest of Europe.

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