March 25, 2019 Online Marketing

Inbound Marketing

So, what exactly is inbound marketing? Traditional marketing involves print ads, brochures and other promotional materials to spread the word about your business. Inbound marketing utilises the internet to educate your potential customers, builds trust, informs them, and then continues to stay in touch with them so they’ll tell all their contacts to win you […]

March 25, 2019 Digital Branding

Online Branding

I love discovering a brand’s truth and shifting brand perceptions to create a positive environment for selling! People today are bombarded with information from all sides. We’re exposed to more sales message than we can possible pay attention to, making it crucial that your brand connects with your target audience on an emotional level so […]

October 10, 2018 Online Marketing

What’s your hotel’s story?

How to discover your hotel’s story and share it with your guests When people ask you about your hotel, guesthouse or bed and breakfast, what do you tell them? Do you talk about the quality of the rooms, the welcoming staff, the facilities? If you do, I bet you’ve noticed their eyes glazing over. They’ve […]

October 10, 2017 Online Marketing

The Five Most Common Reasons Hospitality Businesses Fail

Here are the five most common reasons why hospitality businesses fail. Location, location, location It sounds so obvious, but the most basic factor in giving a hospitality business a good start or not is where you choose to open. Get it wrong and it’s almost impossible to recover. There are many problems associated with a […]