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Oct 10, 2017

The Five Most Common Reasons Hospitality Businesses Fail

Here are the five most common reasons hospitality businesses fail. Location, location, location It sounds so obvious, but the most basic factor in giving a hospitality business a good start or not is where you choose to open. Get it wrong and it’s almost impossible to recover. There are many problems associated with a poor […]

Aug 14, 2017

Inbound Marketing for the Hospitality Industry

Why is inbound marketing crucial for hotels, hotel resorts, wedding venues and holiday villages? In the hospitality industry, the last thing you want is an empty room. However, if nobody knows about your hotel, you haven’t got a chance of filling your venue. Inbound marketing is the solution to this problem. It raises awareness of your […]

Jul 21, 2017

The Seven Fundamentals of Building an Authority Brand

In the modern internet age, online branding is more important than ever. As potential customers are bombarded with constant demands for their attention, you need to build an emotional connection with your target market, so that you can “stand out from the crowd”. In this blog post, I detail the seven basics of building an […]

Jul 21, 2017

10 Ways to Build Your Online Brand

How you can build an online brand to increase bookings and attract more customers We all know that branding shapes how people view your business, but did you realise that it also has a massive impact on how much money your business makes? A powerful business brand is essential for any hospitality business and when […]

May 20, 2017

The Four Big Content Marketing Mistakes You Need To Avoid

The key factor to success with content marketing for hotels, holiday villages and wedding venues is building a relationship with your audience. Sounds pretty simple, right? Yet recent research shows that only a third of content marketers would rate their strategy as very effective. If you’re part of the two thirds that feel that your […]