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Oct 10, 2018

What’s your hotel’s story?

How to discover your hotel’s story and share it with your guests When people ask you about your hotel, guesthouse or bed and breakfast, what do you tell them? Do you talk about the quality of the rooms, the welcoming staff, the facilities? If you do, I bet you’ve noticed their eyes glazing over. They’ve […]

Oct 10, 2017

The Five Most Common Reasons Hospitality Businesses Fail

Here are the five most common reasons why hospitality businesses fail. Location, location, location It sounds so obvious, but the most basic factor in giving a hospitality business a good start or not is where you choose to open. Get it wrong and it’s almost impossible to recover. There are many problems associated with a […]

Aug 14, 2017

Inbound Marketing for the Hospitality Industry

Why is inbound marketing crucial for hotels, hotel resorts, wedding venues and holiday villages? In the hospitality industry, the last thing you want is an empty room. However, if nobody knows about your hotel, you haven’t got a chance of filling your venue. Inbound marketing is the solution to this problem. It raises awareness of your […]

Jul 21, 2017

The Seven Fundamentals of Building an Authority Brand

In the modern internet age, online branding is more important than ever. As potential customers are bombarded with constant demands for their attention, you need to build an emotional connection with your target market, so that you can “stand out from the crowd”. In this blog post, I detail the seven basics of building an […]