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Category: Content Marketing

Oct 10, 2018

What’s your hotel’s story?

How to discover your hotel’s story and share it with your guests When people ask you about your hotel, guesthouse or bed and breakfast, what do you tell them? Do you talk about the quality of the rooms, the welcoming staff, the facilities? If you do, I bet you’ve noticed their eyes glazing over. They’ve […]

Jul 21, 2017

The Seven Fundamentals of Building an Authority Brand

In the modern internet age, online branding is more important than ever. As potential customers are bombarded with constant demands for their attention, you need to build an emotional connection with your target market, so that you can “stand out from the crowd”. In this blog post, I detail the seven basics of building an […]

May 20, 2017

The Four Big Content Marketing Mistakes You Need To Avoid

The key factor to success with content marketing for hotels, holiday villages and wedding venues is building a relationship with your audience. Sounds pretty simple, right? Yet recent research shows that only a third of content marketers would rate their strategy as very effective. If you’re part of the two thirds that feel that your […]

Dec 09, 2016

How to choose the right keywords for your business

The best way to put together a strong, effective keyword strategy that will skyrocket your online results and achieve your business goals Have you heard the phrase ‘Content is King’? It’s one that’s used a lot when you read about online marketing. The basic principle is that if you just keep putting out good content, […]

Aug 19, 2016

8 Reasons to Start Your Business Blog Today

How Blogging Grows Your Business As an SME or solopreneur, you’re already working hard on your business, focusing on your goals and trying to achieve your latest targets. The last thing you want to think about is blogging, especially if you already have a website that gives your customers a good idea about your products […]