Category: Digital Branding

Mar 25, 2019

Online Branding

I love discovering a brand’s truth and shifting brand perceptions to create a positive environment for selling! People today are bombarded with information from all sides. We’re exposed to more sales message than we can possible pay attention to, making it crucial that your brand connects with your target audience on an emotional level so […]

Jul 21, 2017

The Seven Fundamentals of Building an Authority Brand

In the modern internet age, online branding is more important than ever. As potential customers are bombarded with constant demands for their attention, you need to build an emotional connection with your target market, so that you can “stand out from the crowd”. In this blog post, I detail the seven basics of building an […]

Jul 21, 2017

10 Ways to Build Your Online Brand

How you can build an online brand to increase bookings and attract more customers We all know that branding shapes how people view your business, but did you realise that it also has a massive impact on how much money your business makes? A powerful business brand is essential for any hospitality business and when […]

Feb 03, 2017

The Importance of Brand Personality to Your Business

How you can build a brand personality to increase brand awareness Take a moment to think about the people you choose to surround yourself with. Why did you build relationships with them? Because they’re fun or interesting? Because you can learn something from them? Because they can help you with something? Because they’re genuinely nice […]