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Category: Online Marketing

Mar 25, 2019

Inbound Marketing

So, what exactly is inbound marketing? Traditional marketing involves print ads, brochures and other promotional materials to spread the word about your business. Inbound marketing utilises the internet to educate your potential customers, builds trust, informs them, and then continues to stay in touch with them so they’ll tell all their contacts to win you […]

Oct 10, 2018

What’s your hotel’s story?

How to discover your hotel’s story and share it with your guests When people ask you about your hotel, guesthouse or bed and breakfast, what do you tell them? Do you talk about the quality of the rooms, the welcoming staff, the facilities? If you do, I bet you’ve noticed their eyes glazing over. They’ve […]

Oct 10, 2017

The Five Most Common Reasons Hospitality Businesses Fail

Here are the five most common reasons why hospitality businesses fail. Location, location, location It sounds so obvious, but the most basic factor in giving a hospitality business a good start or not is where you choose to open. Get it wrong and it’s almost impossible to recover. There are many problems associated with a […]

Aug 14, 2017

Inbound Marketing for the Hospitality Industry

Why is inbound marketing crucial for hotels, hotel resorts, wedding venues and holiday villages? In the hospitality industry, the last thing you want is an empty room. However, if nobody knows about your hotel, you haven’t got a chance of filling your venue. Inbound marketing is the solution to this problem. It raises awareness of your […]

May 20, 2017

The Four Big Content Marketing Mistakes You Need To Avoid

The key factor to success with content marketing for hotels, holiday villages and wedding venues is building a relationship with your audience. Sounds pretty simple, right? Yet recent research shows that only a third of content marketers would rate their strategy as very effective. If you’re part of the two thirds that feel that your […]