Content Marketing

You’ve probably heard of ‘content marketing’ but do you know what it means?

Content marketing is creating, publishing and sharing value-adding content designed to appeal to your target demographic and develop a positive relationship with them.

Content marketing is a vital component of inbound marketing. Creating compelling and valuable content and distributing this content through a variety of online channels is essential for all businesses today.

Truly successful content marketing must include an effective content marketing strategy. A content marketing strategy is a detailed plan covering the production and promotion of relevant, useful content. Without a strategy, you have no way of knowing whether your marketing is actually going to reach your target audience.

The business goals of content marketing:

  • Drive traffic to your website and social media channels
  • Boost enquires, bookings and sales
  • Brand awareness and brand reinforcement
  • Bring life and a personality into your brand
  • Develop a stronger connection with your target audience
  • Build trust with existing customers
  • Attract repeat business and encourage referrals
  • Establish you as a credible authority and an industry leader
  • Encourage customers to move faster through their purchase decision
  • Give value to your audience with no obligation
  • Upselling and cross-selling

How do you know your content marketing is effective?

I will include realistic targets in your content marketing strategy to measure the effectiveness of your marketing. I’ll support you in tracking it against your goals and adjusting where need be if we’re not getting the results you want.

One last message

It is important to be aware that content marketing extends beyond the internet. This means that I will examine all potential channels for you to engage with your customers, including print, in-person and digital.

Finding the time to put your content marketing strategy into practice can be tough. The best solution may be to outsource the entire process.

I’m here to help. Get your FREE inbound marketing consultation now.

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