Content marketing is creating, publishing and sharing value-adding content designed to appeal to your target demographic and develop a positive relationship with them.
Content marketing is a vital component of inbound marketing. Creating compelling and valuable content and distributing this content through a variety of online channels is essential for all businesses today.
Truly successful content marketing must include an effective content marketing strategy. A content marketing strategy is a detailed plan covering the production and promotion of relevant, useful content. Without a strategy, you have no way of knowing whether your marketing is actually going to reach your target audience.
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