black and gold mettalic hotel sign used in hospitality industry for marketing
Aug 14, 2017

Inbound Marketing for the Hospitality Industry

Why is inbound marketing crucial for hotels, hotel resorts, wedding venues and holiday villages?

In the hospitality industry, the last thing you want is an empty room. However, if nobody knows about your hotel, you haven’t got a chance of filling your venue.

Inbound marketing is the solution to this problem. It raises awareness of your hotel, resort or venue and makes sure that potential guests find you in an online search, helping you fill your diary with plenty of bookings.

The advantages of inbound marketing

Although outbound marketing still has its place, it is much harder to be heard when people are constantly bombarded with information. Where outbound marketing can be dismissed as spam, inbound marketing has the opposite effect, giving customers information they need when they need it. Customers actively look for inbound marketing materials, including:

  • Your website
  • Blog posts
  • Social media presence.

If you want to attract and retain guests and visitors, inbound marketing should be a fundamental part of your business strategy. Instead of attempting to stand out from the crowd through advertising, you can use your own channels to promote yourself – and people will come to you!

Inbound marketing has another advantage over traditional advertising too – it is much cheaper. Whereas advertising necessitates constant investment, inbound marketing can be very inexpensive or even free, giving you an incredible ROI. Write a blog post once and it can continue to attract traffic months or even years later.

Finally, inbound marketing can help establish you as an industry leader by giving people useful resources and information relevant to your venue.

Inbound marketing strategies for hotels, resorts and venues

There are a number of inbound marketing strategies that will help you increase bookings and reduce the number of blank spaces in your diary.

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What is the benefit of inbound marketing for hotels, resorts and venues?

Simply put, inbound marketing will give your hotel or venue sustainable results. When you plan an inbound marketing strategy geared towards long-term success, you’ll see both your occupancy rates and revenue go up. What’s more, inbound marketing allows you to analyse the results so that you can adjust your marketing strategy to focus on the aspects that are giving you the best ROI.

Plans from MarketingPeach

MarketingPeach provides a complete range of inbound marketing services, designed to help your hotel, resort or venue reach your business goals. We have a number of affordable plans available that incorporate all aspects of inbound marketing, so whether you need help with SEO and content creation or you want support with your social media accounts and website, we’ll make it happen.

If you want to increase your bookings, inbound marketing is a great way to reach potential customers and convert them to guests. Contact us today for expert support with your online presence and see for yourself the difference it makes to your bottom line.

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