Here are the key components included in your marketing plan:
Before you can start marketing, you need to know what you want to achieve. I will clearly define your goals depending on your current business targets and use this as the basis of specific plans of action.
Research & Listen
If you have an existing marketing plan, I’ll look at where it’s going wrong and what needs to change.
Your Unique Selling Proposition (USP)
This is what makes your business or product different. In this section, I will help you define your product or business’ unique selling proposition. Then I will show you how to use it to stand out from the crowd.
You need to understand what attracts your core customer group (your ideal and largest market) to your business. A buyer persona is a fictional and generic representation of your ideal customer(s), which not only includes demographic information like location, age and income, but also information such as interests, reasons for buying and concerns.
Website Health Check
I will conduct a basic website analysis including overall appeal and design, ease of navigation, responsiveness, site speed, content, URL structure, etc. I then will give you my honest opinion regarding your site, either advising you to improve it, or recommending a brand-new website. Should you need a new website, I will show you the key features to consider. If you want to improve your existing website, I’ll give you advice on how you can make it more attractive and functional.
Search Engine Optimisation (SEO)
I will identify the main keywords you need to optimise your website and advise you on how to use them.
A well-developed content strategy is a core part of inbound marketing! Your content strategy covers any media you create, whether it be written, visual, downloadable, etc. In defining a content strategy for you, I will consider your company’s current position, target audience, competitive advantage, your goals for the year or more long-term, etc.
Attracting sales leads and increasing inbound traffic to your website is directly correlated to a regular editorial calendar (i.e. publishing blog content once a week).
I’ll advise you on the best distribution channels for your content. It’s not enough to create great content and hope that people will naturally gravitate towards it. Active distribution is essential to reach your target audience.
Finally, I will put together a schedule, so you know exactly what needs to be done and when.