a) Fix technical SEO issues first
It’s vital that the most common on-page, technical SEO and website issues are dealt with first, as they can affect your website’s search engine rankings.
- Poor mobile experience (use of non-responsive design)
- Slow page load time
- Better organisation of your site structure
- Duplicate content
- Improper re-directs
- Improved content hierarchy
- Messy URLs
- And more…
b) The development of a keyword and targeting plan
You know that you want to rank highly in Google and other search engines but what exactly do you want to rank for? It doesn’t matter how natural and to the point your text is. If you don’t know what keywords you should be targeting and how to use them to best effect, you’ll fall behind as your competitors maximize their keyword usage. If you want to know what keywords you should be targeting, read my article on keyword research. I cover the current best practice trends to help you understand how you can use keywords for the most powerful effect, both now and moving forward.
c) Optimising your web pages for SEO
I’ll analyse your site’s text and content to make sure it’s all set up to best effect. This includes:
- Adjusting page headings (H1 – H6)
- Checking and adjusting Meta keywords tags and Meta description tags
- Enhancing visible content
- Optimising your images (Alt tags)
- Reviewing video content
- Handling 404s
- Improving Robots.txt files
- Checking internal links
- And more…
d) Optional Extra: Content Distribution
Once you’ve seen the difference I’ve made to your site, you may decide that you’d like me to help you take your online strategy to your next level. As an optional extra, I can help you with content distribution, raising awareness of your brand and expanding your reach into new markets. Generally, the best way to do this is by utilising your social media platforms, blogging, newsletters, utilising local search etc.
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