Recent Work

Current clients and some recent projects include:

Kippure Estate, Co. Wicklow, Ireland

Kippure Estate is one of Ireland’s most popular ‘alternative’ wedding venues. It’s also a much-liked venue for parties, family functions, business meetings and workshops, with accommodation for up to 120 guests on site. It’s a foremost provider of weddings, outdoor activities, corporate team-building events and school tours, as well as walking and activity breaks.

I am responsible for Kippure’s overall marketing strategy and day-to-day online marketing activities, with a primary focus on inbound marketing, online brand building, website management and coordination and both online- and social media marketing. Over the years I have also taken an active role in the development of new products and services. Kippure.com

We’ve worked with Magdalena since 2005, and I can’t say enough good things about her. Simply put, outsourcing our marketing to her has been one of the best business decisions we’ve ever made. She’s been responsible for all our marketing ever since we first began working with her, her advice and support has proved invaluable right from the start, and she has been with us every step of the way as the business has grown. We benefit greatly from her in-depth knowledge of our industry. Her work has a huge positive impact on generating sales leads and enquiries. She’s been key to the development of new income streams, such as our wedding product. Magdalena has not only helped us to develop our school tours business, but has also been the impetus behind developing corporate team building, outdoor experiential learning and hen /stag event products. More recently she’s also identified new potential income streams, such as expanding into corporate offsite events and corporate event management. She takes a very proactive approach and offers not just hands-on help, but ongoing support and guidance, as well as providing comprehensive reports and feedback. Highly motivated, she stays ahead of the game in the rapidly changing marketing world and her knowledge of all aspects of marketing, especially internet & social media marketing and brand development, is second to none. The quality of her work never fails to exceed expectations.
T. Kyne, Managing Director

Kippure’s marketing is primarily driven by internet marketing and some repeat business. The overall marketing effort is working very well. The marketing plan presented by Magdalena Seifert has been reviewed and is comprehensive, well thought out and executed. Kippure Estate has developed an extensive and elaborate online presence by effectively using an impressive blend of internet marketing, social media, brand building and online advertising to make Kippure Estate a formidable force online.
Source: Sales Programme Review 2013 by F. Doyle, Sales Consultant

Avon Rí Lakeshore Resort, Co. Wicklow, Ireland

Avon Rí Lakeshore Resort is a purpose-built leisure & corporate resort in a holiday village style in Blessington, County Wicklow. The resort combines townhouse self-catering accommodation, hotel-style guest rooms, multiple meeting rooms and the Lakeview Bar and Restaurant, along with a range of land- and water based activities. Avon Rí is hosts beautiful lakeshore weddings.

I have been working with the Avon Rí team on various inbound marketing projects. For example, I created and implemented online marketing strategies for weddings. An established holiday village, Avon Rí was seeking guidance and hands-on help in developing the business as a wedding venue as an alternative revenue stream. I was asked to increase brand awareness for this company, which exists in a busy wedding venue market. We also developed a dedicated wedding website: AvonRiWeddings.com. This included goal identification, scope definition, site architecture- and content creation, visual elements (including organising and overseeing professional photo shoot) and site testing prior to launch. Together with my team of experts, we handled online branding, partnership marketing, copy writing, social media, advertising, and media placement. avonriweddings.com

Magdalena’ industry knowledge is amazing, and she has improved our brand recognition, helping to raise awareness with new leads. Highly effective, resulting in increased wedding enquiries and bookings. Has helped with tips and advice in so many ways I can’t even count! Magdalena has really delivered results for us and has made our brand stand out as a wedding venue.
S. Fennelly, General Manager

Hotel Atut & Conference Centre (Atut Med), Poznan, Poland

Offering accommodation for 250 and conference space for 600, Hotel Atut is Central Poland’s largest conference venue. In 2014, a state-of-the-art physiotherapy clinic was added (Atut Med). For relaxation and pampering, there are also modern spa and wellness facilities, as well as a beauty clinic.

Market research is always a vital part of the process. When working with Atut Med, I focused firstly on analysing the size, requirements and competition within the German market. This provided a solid basis upon which a proactive, successful marketing plan could be built.

Magdalena has generated impressive results for Atut Med, and her services have been invaluable in terms of helping us to better understand the German market. Over the course of four months, she extensively researched all relevant and related markets, such as medical, healthcare and wellness tourism – providing us with an in-depth report at the end, which we continually refer to when identifying opportunities in the German marketplace. HotelAtut.pl
A. Fludra, Marketing Director

TEC Leadership Institute, Munich, Germany

TEC Leadership Institute is a management training company, offering coaching, training, workshops and seminars in the areas of cross-cultural competence and management competence – including strategic thinking and acting, innovation and creative thinking, project and change management, communication competence, diversity management, team building, coaching and more.

My work/project for TEC Leadership included carrying out first an Organic SEO Site Check followed by creating an inbound marketing plan, which was limited to a small, manageable number of goals that the owner manager of TEC Leadership Institute could carry out herself within a certain time frame, meaning that the plan needed to be practical and achievable.

Online marketing was always one of those things that I knew was important to my business, but somehow always fell low on my list of priorities. When I finally realised that I needed to focus more on improving our website and inbound marketing, I started to look around for someone who could point me in the right direction. I wanted to increase the income generated through my website, and get support in working out some kind of action plan– and, luckily, I found Magdalena. Although I have a good knowledge of my own industry, Magdalena helped me to realise how vital regular online marketing activities are for any business that wants to be sustainable and see growth. Highly professional at all times, she is nevertheless very personable and approachable. She produced an workable to do list for the improvement of my website and put together an inbound marketing plan that didn’t just take my business needs into account, but also how much time and money I realistically have available to implement it.
Dr. C. McCarthy, CEO

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