First of all, what is organic SEO?
Organic SEO (Search Engine Optimisation) simply means that your site comes up when someone looks for a particular keyword or keyword phrase because Google believes your site’s content is relevant to that phrase and also to the searcher’s intent, no paid advertising required.
Your web developer may well have given you a visually stunning site, but if she or he hasn’t built in SEO at every step, the site will lose you potential revenue if customers can’t find it.
That’s why I offer an SEO site check service tailored to businesses who have an existing website, but want to improve their ranking on search engines.
Scope of Work: Website Analysis – User Experience
Page load time:
These days, everyone wants information immediately. If your site doesn’t load quickly, your customers will lose interest and go elsewhere, costing you traffic. Google also factors page load time into its algorithms, so if your site is slow to load, you’ll drop in the search results. If applicable I will advise on the steps necessary to speed up your website.
Is your site mobile-friendly (responsive)?
A responsive website that changes based on the needs of users and the device that they’re viewing it on is essential. I will test how easily a visitor can use your page on a mobile device and provide you with feedback and where applicable also recommendations for improving website performance across all devices.
This can include the use of testimonials or awards, adding your twitter feed, etc. The more credible and well established your site looks, the better.
Review how social media is integrated into your website to ensure social media platforms and your website work together to maximize online exposure.
Does your site have an SSL certificate? If not, then it’s time to migrate to HTTPS. Adding an SSL means your site visitors can browse, book services, and share information safely with you online. Also, Google gives your site a search ranking boost for using SSL!
Your Online Brand:
You never get a second chance to make a first impression and, on the internet, it’s even more important that new customers get a strong idea of what your business is all about when they visit on your site or social media pages. If you cannot grab a site visitor’s attention as quickly as possible, they’ll go to your competition – sometimes, within seconds. Your online brand is what makes you stand out from your competitors and needs to be clearly conveyed. Prospective customers coming to your site should be able to immediately see:
- What makes you different
- How you solve their needs
- What benefits you offer
I’ll provide you with impartial feedback on your online brand and let you know what kind of signals your site and your social media pages are sending to potential customers.
What happens next?
Once you’ve received my report, the next step is to implement any suggested improvements.
If you wish I can provide you with a proposal for the enhancement of your website. Please note: I do not provide “SEO package” quotes. Instead, I provide a tailor-made solution based on your individual website optimisation needs.
As I analyse your site, it may become clear that the best and most cost-effective solution is to replace your site with a new one rather than attempt to rescue what can’t be rescued. This is most likely the case with sites that haven’t been updated for a while, look dated and/or lacks modern basics, such as being responsive. In these circumstances I’ll talk you through the options, so you can determine the best way forward.