Apr 28, 2016

Sessions, Users, Bounce Rate… learn about Google Analytics:

If you are seriously considering conducting an online marketing campaign then you must understand that it is not just about having a website that is used for ordering stuff and posting messages on social media platforms. It is also not just about sending out emails.

Online or digital marketing is such an extensive concept that it cannot be limited into a few domains. You need to become a regular at Facebook, ensure that your emails are able to create leads and clicks, and monitoring what people demand for through observing online chat or communication forums. Moreover, it also refers to assessing your website’s performance.

The cheapest and best way to keep track of your site’s performance in terms of user traffic is to use Google Analytics. It is a great tool that lets you access valuable information regarding your site. Let’s dig deep and understand Google Analytics closely.

Sessions

Sessions on Google Analytics inform about the amount of time a user has spent actively engaged on your website. It evaluates it through assessing data such as clicking, browsing, downloading related information.

Users

The numbers of people who check out your website are the users. Hence, if one person was on your website at three different occasions then this will be informed as one user and three sessions. The information about both new and returning visitors will be part of the report about users.

Page Views

Page views mean the number of times your website pages were viewed. For instance, if a person logs on to your website at three different occasions and every time views three different pages and this means your ‘Users’ is one, ‘Sessions’ three and ‘Page Views’ nine.

Pages/Session

The mean number of pages for every session is the Pages/Session. Suppose if the average number of pages/session is low then this means people only like to see the content present on one page. You need to jazz up this number and over time get a higher rate.

Bounce Rate

The number of people leaving your website after visiting just a single page is the Bounce Rate. This means, if a hundred people visit your website and out of them 50 leave after checking out only one page then the bounce rate would be 50%. Factors that affect bounce rate are ranking (a page that ranks higher on irrelevant keywords has a higher bounce rate), the type of business you’re in, purpose of the web page, the type of audience etc.

New Sessions

The percentage of first time visitors is called the New Sessions. If you are conducting brand awareness campaigns, then you’ll need to have higher numbers in this category. At the same time, you need to convert them into returning users because if you are receiving lots of new traffic but they are not returning then this would not be helpful for your campaign at all.

Real Time

Suppose you are launching a new scheme or special offer on your site through Facebook or email then you would want to see how many users clicked on the link after discovering about the special offer. This information tells you about what pages were checked by new visitors and how many users are currently browsing your site, their traffic source and the geographic location.

Audience

Audience means your visitors or the people who visit your website. This feature can provide you with information on the location of visitors, what sort of operating system, device and browser they are using, etc.

Acquisition

This feature helps you identify the key areas from where majority of your traffic comes from such as organic search, advertising, referrals or social media.

Behaviour

This feature lets you gain information about what your visitors are doing while visiting your website such as what pages were visited most or how much time was spent on a particular page, and how many of your users bounced off.

Conversions

If yours is an e-commerce related site and you need to attain particular objectives with specific pages like an online purchase or a sign-up for a newsletter then you can set up “Goals” to check out if your website is capable of achieving this task.

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