Jul 21, 2017

The Seven Fundamentals of Building an Authority Brand

In the modern internet age, online branding is more important than ever.

As potential customers are bombarded with constant demands for their attention, you need to build an emotional connection with your target market, so that you can “stand out from the crowd”.

In this blog post, I detail the seven basics of building an ‘Authority Brand’, a brand that establishes itself as an industry leader and one people know they can trust.

1. Clear Vision
Before you do anything else, you need to know exactly who your target market is, what you’re offering them, why they would choose your venue over your competition and how you can solve their problems. If you don’t know these basics, how can your customers be expected to understand your brand?

2. Self-Confidence
If you want to be an industry leader, you must have the confidence to know that you’ll reach your goals. Let that confidence inform all your interactions with your customers. If you know that you’re going to give them the holiday or special event of their dreams, they’ll be more likely to trust you.

3. Effective Communication
Effective communication is a two-way process. Social media opens up greater possibilities for dialogue, so you can talk with your customers instead of at them. Engage your customers, ask for their opinion, share case studies, in short, do all the things you would do when you want to build a relationship with a new friend and you’ll inspire loyalty.

4. Quality Content
Create and share interesting content that your target audience will find interesting and valuable. The more you can share great content, the more people will turn to you as an authority in the industry.

5. Join the Conversation
Social media means that customers can talk about you whenever and wherever they like and they’ll be looking for recommendations and information from a range of sources. If you don’t want to lose control of your brand, you need to get involved.

6. Build Relationships
Don’t lose sight of the real world. A virtual presence is paramount, but ultimately, what’s going to work for your venue is building long-term relationships with clients and other interested parties. Work on finding new fans who’ll praise your venue to anyone who’ll listen and collaborate with other businesses to carry out joint promotions.

7. Stay on Brand
Does all your marketing reflect your brand? Are you using appropriate language, interacting with customers in a brand-consistent fashion, is your website in line with your brand? Everything you do is an opportunity to represent your business, so you should make sure that you have brand messaging at the forefront of your mind at all times.

So, there you have it! The seven principles of authority branding. If you need any help in establishing your business as an authority brand, get in touch and find out what I can do for you.

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